TRAIL MIX | Colorado lost the limelight at this year's ...
Mar 12, 2018· The traditional Marketing mix is a 4 P's model and is business oriented. The 4 C's model of marketing on the other hand is more consumer oriented. Because of its focus on consumers, the 4 C's model is mainly used for Niche Marketing.However, just like the traditional marketing mix, it can also be used for mass markets.The four variables in the 4 C's model are